BUSINESS CALCULATORS
Markup Percentage Calculator
Calculate markup percentage and selling price from cost and desired markup.
Try the tool
Runs in your browserFormula or method
Markup (%) = ((Selling price − Cost) / Cost) × 100; Selling price = Cost × (1 + Markup / 100).
Use the method above to understand how the result is produced. Some tools use text-processing rules rather than mathematical equations.
How to use the Markup Percentage Calculator
Enter item cost and selling price to calculate markup. You can also enter a desired markup to find a suggested selling price.
- Enter the requested values or paste your content into the fields above.
- Choose the appropriate action to calculate, format or preview.
- Review the result and copy or save it when needed.
Worked example
A product costing $80 and selling for $100 has 25% markup.
Use the example as a reference, and replace the sample inputs with your own values.
Frequently asked questions
Is markup the same as margin?
No. Markup divides profit by cost; margin divides profit by selling price.
Can markup be negative?
Yes, when the selling price is below cost.
Does this include sales tax?
No. Enter amounts consistently with or without tax.
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